Now an Official Amazon Service Provider!

Trusted By 1000+ Amazon Sellers and Brands

Ad Spend Leaks Out in Places You Never Check

Most wasted spend hides in the search term report. Broad and auto campaigns match your ads to queries that will never buy, and those clicks keep billing until someone adds the negatives.

Then there is the problem no bid can fix. Amazon only serves Sponsored Products ads when your offer holds the Featured Offer, so a lost Buy Box or a suppressed ASIN stops impressions at once.

We manage both sides: the campaigns in your ad console, and the listing and account issues that decide whether those campaigns can run at all.

 

The Campaign Work Our PPC Team Handles for You

Our dedicated PPC team handles the daily work inside your ad account, from the first campaign build to weekly upkeep.

 

  1. Campaign Build and Structure
  2. Keyword and Product Targeting
  3. Bid and Budget Management
  4. Negative Keyword Upkeep
  5. Sponsored Brands and Display
  6. Reporting You Can Read
Campaign Build and Structure
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We set up Sponsored Products campaigns with auto and manual targeting, split by product and match type so every search term and bid can be read and managed on its own.
Keyword and Product Targeting
We target keywords in broad, phrase and exact match, plus competitor and complementary ASINs, then move proven search terms into exact match campaigns where we control the bid.
Bid and Budget Management
We pick the bidding strategy that fits each campaign, from dynamic bids down only to fixed bids, adjust placement bids for top of search, and keep daily budgets from running dry by mid afternoon.
Negative Keyword Upkeep
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We review your search terms on a fixed schedule and add negative exact, negative phrases and negative product targets so your budget stops paying for clicks that never convert. See how Amazon negative keywords work.
Sponsored Brands and Display
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For brands enrolled in Amazon Brand Registry, we run Sponsored Brands headline and video campaigns and Sponsored Display retargeting alongside your Sponsored Products ads.
Reporting You Can Read
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You see what we changed, what it cost and what it earned, with ACoS, ROAS and total sales reported together so ad results sit next to your organic sales.

Free Amazon Account Audit

Not sure whether your ad spend is earning its keep? Our team reviews your campaigns, search terms, bids and listing health before we touch a single setting.

You get a short list of what is wasting money, what is blocking impressions and what we would change first, with no obligation to sign up.

How We Run Your Amazon PPC Campaigns

Every account starts with a look at what is already running. From there, the work settles into a weekly rhythm you can follow through our ticketing system.

Account and Campaign Review

We read your existing campaigns, search term reports and listing health, and confirm which ASINs are eligible to advertise and which have lost the Featured Offer.

Rebuild and Launch

We fix the structure, add the negatives your history calls for, and launch new campaigns for products and keywords that have no ad coverage yet.

Weekly Optimization

Each week we harvest converting search terms, cut the wasted ones, and adjust bids and budgets. Amazon's guidance is to review bids about every two weeks; we look weekly.

Report and Refine

You get a plain report on spend, sales, ACoS and the changes we made, and we agree the next round of tests with you.

What Our Clients Say

Hear directly from Amazon sellers about their experience working with Seller Candy to manage campaigns, optimize ad spend, and improve advertising performance.
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Meet The Experts

Your campaigns are run by our dedicated PPC team, backed by account specialists who are former Amazon employees or have years of hands-on Seller Central experience.

When an ad problem turns out to be a listing, catalog or account problem, the same team fixes it with no handoff to another agency.

 

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Kelly Hamlin, Seller Candy President Kelly Hamlin

 

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Melody Lunar Melody Lunar

 

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RJ Racelis, Seller Candy COO Rj Racelis

 

98% of Issues Resolved

70,000+ Cases Handled

1000+ Sellers Helped

Why Brands Choose Seller Candy for PPC

An ad agency can tell you an ASIN stopped serving. We can find out why, whether that is a lost Featured Offer, a suppressed listing or stranded inventory, and fix it.

  • Candy is an Official Amazon Service Provider.
  • Your ads and your account are handled by one team.
  • You see every change we make to bids, budgets and targeting.
  • Monthly plans with no long-term contract to sign.
  • We never promise a set ACoS, because no honest agency can.

What We Check in Your Amazon Ad Account

Every free PPC audit covers six areas:
Complete Case Handling

Search Term Waste

We list the queries that spent money without a sale, and the converting terms that still sit in broad or auto campaigns.

 

Guidance After Reinstatement

Campaign Structure

We check whether campaigns are split cleanly by product, targeting type and match type, or tangled in ways that hide what works.

 

Correct Supporting Documentation

Bids and Placements

We compare your bidding strategy and placement adjustments with each campaign's goal, and flag bids that buy top of search at a loss.

 

 

Fast Responses & Follow-Ups

Budget Pacing

We find campaigns that run out of budget early in the day and sit dark for the hours that follow.

 

 

 

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Featured Offer and Eligibility

We confirm each advertised SKU holds the Featured Offer and is eligible to serve, since an ad without it gets no impressions at any bid.

 

 

 

Accurate Root-Cause Analysis

Listing Readiness

We review the titles, images and ratings on your advertised products, since clicks that land on a weak listing rarely turn into sales.

Each finding comes with the fix we would make first and the reason behind it.

 

 

 

SELLER CANDY 2

 

Your Ad Budget Should Buy Sales Instead of Wasted Clicks

Hiring an in-house PPC manager means salary, software and training, and a freelancer rarely has the account access or the time to fix listing problems.

Seller Candy gives you a dedicated PPC team and an account team on one monthly plan, with no per-ticket fees and no long-term contract.

 

 

Amazon PPC Support That Reaches Past the Ad Console

Ads Not Showing

When impressions drop to zero, we trace the cause, from a spent budget to a lost Featured Offer, and get your ads serving again. Read why Amazon PPC ads stop showing.

Listing Optimization

Ads send shoppers to your listing, so we tighten titles, bullets and images through our Amazon listing optimization service.

Campaign Tune-Ups

Already running ads in house and want a second opinion? Our Amazon advertising optimization service reviews and refines campaigns you manage.

Keyword Research

Paid and organic keywords feed each other. We carry converting search terms from your ads into your listing copy and backend keywords.

 

 

 

Promotions and Deals

Coupons and deals show on your ads and listings. We set them up and plan your ad budgets around the dates they run.

Most PPC problems that look like bidding problems start somewhere else in the account. That is the part of the job we know best.

Catalog and Suppression Fixes

A suppressed ASIN cannot advertise. Our Amazon catalog management team fixes the attribute, image or compliance issue behind it.

 

 

 

Pricing

Investing in Amazon PPC management is more than an advertising expense. It's a strategic investment in your brand's visibility, sales, and long-term growth. Choose a plan that fits your advertising needs and let our PPC experts work to make every advertising dollar count.

Bronze Package

$997 monthly

Perfect for New Sellers or Sellers with just a few issues. Launch your Amazon journey with a solid foundation.

UNLIMITED access to our Menu of Services

2 Simultaneous Tasks

Silver Package

$1,197 monthly

Ideal for Growing Sellers. Scale up your operation and optimize performance.

UNLIMITED access to our Menu of Services

4 Simultaneous Tasks

1 monthly support call

BEST VALUE

Gold Package

$1,500 monthly

Designed for Established Sellers. Dominate the marketplace with advanced strategies and personalized support.

UNLIMITED access to our Menu of Services

8 Simultaneous Tasks

2 monthly support calls 

Dedicated Agent

Platinum Package

$2,500 monthly

Built for Top-Tier Sellers. Achieve explosive growth and maximize your Amazon potential.

UNLIMITED access to our Menu of Services

UNLIMITED Simultaneous Tasks 

4 monthly support calls

Dedicated Agent 

Proactive Support

FAQ

Here are answers to the questions brands ask before handing over their ads:



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What Does Amazon PPC Management Include?

Campaign setup, keyword and product targeting, bid and budget changes, negative keyword upkeep and reporting across Sponsored Products, Sponsored Brands and Sponsored Display.

We also fix the listing and eligibility issues that stop ads from serving.

Do You Need Access to My Amazon Ads Account?

Yes. We work inside your Amazon Ads console and Seller Central through user permissions you grant, so you never share your main login.

You can see every change we make in your campaign history at any time.

How Soon Will I See Results From PPC Management?

Cleanup work such as adding negatives can cut wasted spend within the first few weeks.

New keywords and match types need one to two weeks of data before we judge them, the testing window Amazon itself recommends.

Can You Guarantee a Lower ACoS?

No. Your ACoS moves with competitor bids, pricing, reviews and seasonality.

We commit to the weekly work and clear reporting, and we explain every swing in the numbers.

Do You Manage Sponsored Brands and Sponsored Display Ads?

Yes. Sellers need Amazon Brand Registry to run Sponsored Brands, and we run headline and video campaigns for every brand that qualifies.

Sponsored Display covers retargeting and product targeting on and off Amazon.

What Happens If My Ads Stop Showing?

We check the usual causes first: budget, bids, Featured Offer status and listing suppression.

Impressions stop as soon as another offer wins the Featured Offer, and Amazon says they can take 24 to 72 hours to resume, so we act on the cause quickly.

Hand Your Amazon Ads to a Team That Knows Your Account

Stop paying for clicks that go nowhere and for ads that quietly stopped serving.

Let our PPC team run the campaigns while you focus on product and inventory.