Now an Official Amazon Service Provider!

Trusted By 1000+ Amazon Sellers and Brands

Your Amazon Ads Should Work as Hard as Your Budget

Running Amazon PPC campaigns involves more than turning ads on and watching sales come in. Campaign performance depends on targeting, bids, budgets, search terms, product performance, and the relationship between advertising costs and revenue.

Without regular analysis, inefficient spend can go unnoticed, promising keywords can be overlooked, and campaigns can continue running without a clear direction.

Our dedicated PPC team brings decades of combined experience managing Amazon advertising campaigns. From campaign setup and keyword targeting to bid adjustments, budget allocation, and ongoing performance optimization, we manage your ads with a focus on improving efficiency, maximizing your advertising budget, and supporting your business goals.

 

 

How Our Amazon Advertising Optimization Service Works

From campaign setup to ongoing optimization, our PPC experts manage your Amazon ads with data-driven strategies designed to improve performance, control ad spend, and support profitable growth.

 

  1. Review Your Advertising Performance
  2. Identify Areas for Improvement
  3. Evaluate Campaign Structure and Targeting
  4. Prioritize Optimization Opportunities
  5. Review Results and Refine
Review Your Advertising Performance
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We begin by reviewing the available campaign data, advertising reports, and performance metrics to understand how your campaigns are performing.
Identify Areas for Improvement
We examine metrics such as advertising spend, attributed sales, click-through rate, conversion rate, ACoS, and ROAS to identify potential inefficiencies and opportunities.
Evaluate Campaign Structure and Targeting
We review campaign organization, keyword and product targeting, search-term performance, and budget allocation to identify areas that may need attention.
Prioritize Optimization Opportunities
hr
Based on the available data, we identify potential adjustments to targeting, bids, budgets, and campaign structure, prioritizing the changes most relevant to your goals.
Review Results and Refine
hr
Advertising performance changes over time. Regular reporting and performance reviews help you assess the impact of adjustments and identify what needs further attention.

Free Amazon Account Audit

Struggling to make your Amazon ad spend deliver the results your business needs?

Let our Amazon PPC experts review your advertising campaigns, identify opportunities for improvement, and develop strategies aligned with your business goals. Get a clearer picture of where your ad spend goes, which campaigns need attention, and how to improve efficiency and advertising performance.

 

What's Included in Our Amazon Advertising Optimization?

Our dedicated PPC team handles every aspect of your Amazon advertising, from campaign management and keyword targeting to bid optimization and performance monitoring, so your campaigns stay aligned with your business goals.

Campaign Performance Analysis

Review campaign-level metrics to understand how advertising spend, clicks, and attributed sales contribute to overall performance.

ACoS and ROAS Review

Evaluate Advertising Cost of Sales (ACoS) and Return on Ad Spend (ROAS) in context, taking profitability goals and product margins into account.

Search Term and Keyword Analysis

Identify search terms and targeting opportunities worth investigating, including potential wasted spend and areas where additional testing may be useful.

Budget and Bid Optimization

Assess budget distribution and bidding performance to identify where adjustments may improve campaign efficiency.

Campaign Structure Review

Evaluate campaign and ad group organization to identify opportunities for clearer management, more useful reporting, and better optimization decisions.

Performance Reporting

Use advertising reports to track trends, evaluate changes, and understand which campaigns or products need further attention.

Real Results From Sellers We Support

Hear directly from Amazon sellers about their experience working with Seller Candy to manage campaigns, optimize ad spend, and improve advertising performance.
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Meet The Experts

Every expert on our team is either an ex-Amazon employee or has years of hands-on Seller Central experience.

We understand how the Amazon algorithm ranks listings and what makes shoppers click “Add to cart”.

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Kelly Hamlin, Seller Candy President Kelly Hamlin

 

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Melody Lunar Melody Lunar

 

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RJ Racelis, Seller Candy COO Rj Racelis

 

98% of Issues Resolved

70,000+ Cases Handled

1000+ Sellers Helped

Why Seller Candy

The 1,000+ Amazon brands and resellers we partner with trust us to manage and optimize their advertising campaigns for the following reasons:

  • We are verified Amazon service providers, trusted by the e-commerce giant itself.
  • Clients enjoy dedicated PPC support with ongoing campaign management and optimization.
  • Our dedicated PPC team brings extensive Amazon advertising experience to every campaign.
  • Clients enjoy visibility into campaign performance, advertising spend, and optimization activities.
  • We regularly monitor campaign metrics and refine targeting, bids, and budgets to help improve advertising efficiency and support business goals.

Why Take a More Structured Approach to Amazon PPC?

Get expert PPC management to optimize your campaigns, make the most of your ad spend, and drive better advertising performance.
Complete Case Handling

Make Decisions With Better Data

Use campaign performance data to guide your next steps instead of relying on assumptions.

 

Guidance After Reinstatement

Identify Inefficient Spend

Understand where advertising costs may not be contributing enough to your performance goals.

 

Correct Supporting Documentation

Focus on Meaningful Improvements

Prioritize changes based on campaign data, product economics, and business objectives.

 

 

Fast Responses & Follow-Ups

Connect Advertising Performance to Business Goals

Evaluate ad performance alongside product margins, organic sales, and overall profitability rather than treating revenue alone as the measure of success.

 

 

SELLER CANDY 2

 

Get More Clarity From Your Amazon Advertising Data

Better advertising decisions start with understanding what the numbers are telling you. Build a clearer picture of campaign performance and identify the next steps toward more efficient Amazon advertising.

 

Pricing

Investing in Amazon PPC management is more than an advertising expense. It's a strategic investment in your brand's visibility, sales, and long-term growth. Choose a plan that fits your advertising needs and let our PPC experts work to make every advertising dollar count.

Bronze Package

$997 monthly

Perfect for New Sellers or Sellers with just a few issues. Launch your Amazon journey with a solid foundation.

UNLIMITED access to our Menu of Services

2 Simultaneous Tasks

Silver Package

$1,197 monthly

Ideal for Growing Sellers. Scale up your operation and optimize performance.

UNLIMITED access to our Menu of Services

4 Simultaneous Tasks

1 monthly support call

BEST VALUE

Gold Package

$1,500 monthly

Designed for Established Sellers. Dominate the marketplace with advanced strategies and personalized support.

UNLIMITED access to our Menu of Services

8 Simultaneous Tasks

2 monthly support calls 

Dedicated Agent

Platinum Package

$2,500 monthly

Built for Top-Tier Sellers. Achieve explosive growth and maximize your Amazon potential.

UNLIMITED access to our Menu of Services

UNLIMITED Simultaneous Tasks 

4 monthly support calls

Dedicated Agent 

Proactive Support

FAQ

Here are answers to common questions Amazon sellers ask about compliance issues, policy violations, and account health support.



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What is Amazon Advertising Optimization?

It is the process of reviewing advertising performance and identifying opportunities to improve targeting, bidding, budgets, campaign structure, and overall efficiency.

Which metrics should I monitor for Amazon PPC?

Common metrics include impressions, clicks, click-through rate, cost per click, conversion rate, ad spend, attributed sales, ACoS, and ROAS. The right priorities depend on your campaign goals and product margins.

Can you guarantee a lower ACoS or higher ROAS?

No. Advertising performance depends on competition, product demand, pricing, listing quality, and other factors. Optimization aims to make better-informed decisions, but results cannot be guaranteed.

Does a lower ACoS always mean better performance?

Not necessarily. ACoS should be evaluated alongside margins, sales volume, organic performance, and growth objectives. A higher ACoS may be acceptable for some launches or strategic campaigns.

Is this service suitable for established Amazon sellers?

It can be useful for sellers at different stages who have sufficient advertising data to analyze and want a more structured approach to campaign performance.

Ready to Get More From Your Amazon Ads?

Let our dedicated PPC team manage and optimize your campaigns, refine your advertising strategy, and make the most of your ad spend while you focus on growing your business.