How to Fix My Amazon Customer Reviews That Have Been Removed or Are Not Showing Up

Few things are more frustrating for Amazon sellers than watching hard-earned customer reviews disappear overnight.

Reviews directly impact rankings, conversion rates, and buyer trust—yet Amazon’s automated systems remove or hide thousands of reviews every single day. For many sellers, these removals happen without a clear explanation, leaving revenue and credibility at risk.

If you’re wondering why your legitimate Amazon reviews were removed, or how to get hidden or deleted reviews reinstated, this guide breaks it down step by step, and explains how Seller Candy helps sellers recover reviews faster and more reliably.

Why Amazon Removes or Hides Reviews

Amazon aggressively moderates reviews to protect shoppers, maintain marketplace trust, and comply with global regulations. Even compliant sellers can get caught in automated sweeps.

Here are the most common reasons Amazon removes or suppresses reviews:

1. Policy Violations

Amazon prohibits incentivized or biased reviews. Reviews may be removed if they result from:

• Discounts or giveaways without proper disclosure
• Requests that influence review sentiment
• Third-party review manipulation services

Even unintentional missteps can trigger removals.

2. Suspicious Review Patterns

Amazon’s algorithms look for signals of manipulation, such as:

• Sudden spikes in review volume
• Repetitive phrasing or keywords
• Shared IP addresses or linked buyer behavior

Legitimate review activity can still be flagged if it appears “unnatural” to the system.

3. Prohibited Content

Reviews may be removed if they mention:

• Off-platform communication
• URLs or external contact details
• Personal data
• Content unrelated to the product experience

4. Algorithmic Holds or Moderation Queues

Some reviews aren’t removed, they’re temporarily hidden. This often happens when Amazon places reviews in a moderation queue for further verification.

5. Listing or Account Suspensions

When an ASIN or seller account is suspended, Amazon may suppress associated reviews until the issue is resolved, even if the reviews themselves are compliant.

Pro tip:
Always check Seller Central → Performance Notifications, Account Health, and Policy Notifications. These are often the first indicators that Amazon has flagged something.

DIY Checklist: What Amazon Sellers Should Do First

Before escalating to Amazon or working with a specialist, complete this self-audit. It strengthens your case and avoids unnecessary delays.

Step 1: Review Performance Notifications

Look for review-related warnings, policy references, or automated enforcement notices.

Step 2: Audit Your Listing Content

Ensure titles, bullets, images, and A+ content comply with Amazon policies, especially claims, guarantees, and restricted language.

Step 3: Check Review Solicitation Practices

Confirm that:

• You’re using Amazon-approved review requests
• No language implies incentives or pressure
• No third-party tools violate Amazon’s guidelines

Step 4: Verify Purchase Data

Only verified purchase reviews are eligible for reinstatement. Confirm order legitimacy.

Step 5: Submit a Clear, Policy-Based Appeal

Avoid emotional language. Focus on:

• Compliance evidence
• Timeline clarity
• Policy citations

Doing these steps alone improves your odds—but it doesn’t guarantee results.

Case Studies: Real Review Restoration Results

Consumer Electronics Brand

A mid-sized electronics seller lost 2,400 reviews during an algorithmic purge.
Seller Candy identified false positives, documented compliant review sources, and escalated through Seller Support.

Result:
✅ 80% of reviews reinstated within 21 days.

Natural Skincare Brand

Amazon suppressed reviews after suspecting off-platform incentives.
Seller Candy audited outreach campaigns, verified compliance, and worked directly with Amazon to clear the flag.

Result:
✅ Listings reinstated
✅ Reviews restored
✅ Account health stabilized

Niche Tool Manufacturer

A temporary suspension unrelated to reviews caused hundreds of reviews to disappear.
Seller Candy linked reinstatement documentation to review recovery.

Result:
✅ Credibility restored within two weeks

Why Sellers Choose Seller Candy Over DIY or General Agencies

Many agencies treat review restoration as an add-on. DIY approaches often take weeks, if they work at all.

Seller Candy is different.

• Specialized Expertise
  We focus exclusively on Amazon Seller Central issues, including review suppression and reinstatement.
• Proactive Compliance Analysis
  We identify root causes, not just symptoms, to prevent repeat removals.
• Faster Escalation Paths
  We know when and how to escalate cases properly within Amazon’s system.
• Transparent Process
  No vague promises. You know exactly what’s happening and why.

Book a Free Review Audit

If your Amazon reviews disappeared, time matters.

Let Seller Candy:

• Diagnose why your reviews were removed
• Prepare a policy-aligned, evidence-backed appeal
• Escalate efficiently to speed up reinstatement

👉 Request your free audit today

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