Case Study 1 — Consumer Electronics Brand
A competitor had registered the trademark first. Seller Candy coordinated appeals and secured rightful ownership within 14 days.
Best Practices for Resolving Brand Registry / Brand Ownership Issues
If your Amazon Brand Registry account is locked in a brand ownership dispute, you’re not alone. With the right steps, ownership issues can be resolved and your brand protected.
Introduction
Many sellers face conflicts when trademarks don’t match, old emails are tied to an account, or another seller claims control. Seller Candy has helped thousands reclaim rightful brand ownership—below are best practices and case studies.
Understanding Brand Registry Issues
- Mismatched trademark name vs Brand Registry submission.
- Expired or incorrect contact details on the trademark record.
- Former employees or partners are still listed as primary contacts.
- Another seller is incorrectly claiming your brand.
- Delays or errors from Brand Registry Support.
These issues can leave you without full access to listings or unable to defend against hijackers.
Step-by-Step Resolution Process
- Verify trademark accuracy: Confirm you have an active or eligible pending trademark from the relevant IP office and that the record matches your brand name and mark style.
- Submit documentation: Open a Brand Registry Support case and attach your trademark certificate, business license/incorporation proof, and an authorization letter if required.
- Escalate strategically: If the ticket stalls, escalate with precise, well-formatted documentation and any notarized letters needed.
- Prevent future issues: After resolution, enroll in Transparency or Project Zero and keep ownership records updated.
Case Studies
Case Study 2 — Beauty Products Seller
Ownership is tied to a former employee's email. Seller Candy submitted notarized authorization letters and restored control in under 10 business days.
Case Study 3 — Housewares Brand
Multiple global entities created conflicting claims. Seller Candy consolidated records and achieved registry consolidation in fewer than 3 weeks.
Why Choose Seller Candy Over DIY or Agencies
- DIY: Weeks of back-and-forth with no guarantee of resolution.
- Agencies: Often hand cases to junior staff and charge high retainers.
- Seller Candy: A Specialist team that files, tracks, escalates, and communicates directly with Amazon until your brand is secure.
Proactive Protection After Resolution
- Enroll in Transparency or Project Zero for anti-counterfeit protections.
- Run regular account audits to keep ownership records current.
- Create quick-response playbooks for future hijacking or ownership disputes.
FAQ
How long does it take to resolve a brand ownership conflict?
Most cases resolve within 10–20 business days if the documentation is correct. Complex disputes can take longer.
Do I need a registered trademark?
Yes — Amazon requires an active trademark from a recognized IP office (USPTO, EUIPO, etc.) for Brand Registry.
What if another seller has claimed my brand?
Submit trademark documents proving ownership. Seller Candy can prepare and escalate your case to reassign ownership.
Can Seller Candy manage the whole process?
Yes — we manage filing, documentation, escalations, and communication with Amazon until your brand is restored.
Call to Action
Don’t let brand ownership disputes stall growth. Let Seller Candy handle the process—so you can get back to scaling your business.