Are Amazon case transfers normal?

Yes, transfers are common. However, repeated transfers without progress usually mean the case is not reaching the correct internal team.

Can sellers request escalation directly?

In some cases yes, but escalation only works if the case meets Amazon’s internal criteria. Otherwise it often results in further transfers.

How long should I wait before changing strategy?

If your case has been transferred multiple times or shows no progress after several business days, a different escalation approach is usually needed.

Amazon ‘Used Sold as New’ Flags: Root Causes, Risks, and How to Fix Them

Getting flagged for “Used Sold as New” is one of the fastest ways an Amazon seller can lose Buy Box eligibility, suspend listings, or even face account-level issues. In 2026, Amazon’s AI-driven enforcement has become more aggressive, flagging listings quickly based on customer complaints, returns, and invoice verification. Understanding why this happens and how to respond is critical for protecting your revenue, rankings, and long-term Seller Central health.

At Seller Candy, we’ve guided hundreds of sellers through these cases, restoring listings and ensuring compliance while minimizing downtime. This guide breaks down the root causes, preventive steps, and the reinstatement process for “Used Sold as New” flags.

Why Amazon Flags ‘Used Sold as New’ Listings

Customer Returns and Complaints

Amazon tracks negative reviews, return reasons, and A-to-Z claims. High rates of “product not as described” or “used/defective item” complaints can trigger automated listing flags.

Invoice and Supplier Verification Issues

Amazon increasingly verifies invoices with suppliers. If an invoice is missing, outdated, or inconsistent with the product sold, the listing may be flagged, even if the item is new.

Packaging or Condition Discrepancies

Products that appear opened, damaged, or mismatched from the brand packaging can be reported by buyers or detected by Amazon’s automated checks.

High-Risk Categories

Certain categories, like electronics, supplements, beauty, and personal care, are more frequently flagged due to higher counterfeit and quality complaint rates.

The Risks of Ignoring a ‘Used Sold as New’ Flag

Listing suppression or removal from search results
Loss of Buy Box eligibility
Increased account scrutiny and risk of suspension
Higher return rates and negative feedback
Impacted advertising and organic ranking performance

How to Fix a ‘Used Sold as New’ Flag

Step 1: Investigate the Root Cause

Check your Seller Central notifications and customer complaints. Gather all relevant invoices, supplier info, and shipping documentation.

Step 2: Prepare a Clear Plan of Action (POA)

Amazon requires a concise POA that explains:

Root cause of the issue
Corrective actions taken
Preventive measures to avoid recurrence

Attach proof such as updated invoices, batch photos, or QA documentation.

Step 3: Submit and Monitor

Submit your POA through the Account Health dashboard. Monitor the case daily, respond promptly to additional requests, and maintain documentation for escalations.

Step 4: Escalate if Needed

If Amazon rejects your initial appeal, escalation through Seller Performance or Executive Seller Relations may be necessary. Experienced teams, like Seller Candy, know how to navigate these internal escalation pathways effectively.

Step 5: Implement Long-Term Prevention

Source only from verified suppliers
Document packaging, batch, and LOT codes
Conduct random QA checks before shipping to FBA
Train staff or VAs on compliance for listings, inventory, and shipping

FAQs About ‘Used Sold as New’ Listings

How long does it take to reinstate a listing flagged as ‘Used Sold as New’?

Reinstatement timelines vary. Simple cases with clear invoices can resolve in 3-5 business days, while complex issues in high-risk categories may take 1-2 weeks.

Can I appeal multiple ASINs at once?

Yes, but each ASIN typically requires its own tailored Plan of Action. Submitting a generic appeal for multiple ASINs often results in rejection.

Does submitting a POA guarantee reinstatement?

No. A POA improves the likelihood of reinstatement but must be supported with evidence and preventive measures. Poorly prepared appeals can prolong downtime or escalate risk.

Conclusion

Being flagged for “Used Sold as New” can be frustrating, costly, and disruptive to your Amazon business. Fast, professional intervention reduces downtime, protects revenue, and ensures long-term Seller Central compliance.

👉 Get Your Free Audit Today! Let Seller Candy review your ASINs, identify risks, and provide a clear roadmap for reinstatement.